![]() There is a feeling that good pictures don't matter, that this is only the internet, it isn't a six-page glossy brochure. "Many agents no longer use professionals, they just send somebody from the office with an SLR camera, or sometimes even a smartphone. High street estate agents are desperately trying to cut their overheads to compete with cheaper online rivals, and photography is an easy target, says award-winning photographer Paul Clarke, who despairs at some of the amateurish photos he sees posted online. ![]() Alternatively, you can organise your own photography." However, Halls warns that hiring a professional photographer could cost between £300 and £1,000 plus VAT, and buyers should not expect their estate agents to reduce their fee accordingly. "If your property has a unique feature that you feel needs expert attention, then discuss with your agent. If you're unhappy with the photos taken by your agent, you have every right to ask them to retake the shots, says James Hall, director of London estate agent. By 5 July we had accepted an offer for the full asking price of £765,000." "Everybody who came to view the house said that when they saw our home online, they had to go and see it. Helen is convinced that using a professional photographer attracted more buyer interest. ![]() They sold their home through online estate agent, which gives buyers the option of having professional photographs taken for a fee of £99 plus VAT. When civil servant Helen O'Shea, 58, and her husband Peter, 59, who works for the International Cricket Council, marketed their home in Shepperton, Surrey, on 26 June, they were determined to present it at its best. 'Attention to detail is very important. For example, here the agent has dragged the body outside before taking the photograph.' Photograph and caption: "You need to make yours stand out, and high-quality photography is essential." "We have more than 1m properties advertised on our site, and even after buyers filter their searches by price band and location, they may still be faced with a string of similar-looking properties," says Andy Hatoum, co-founder of property search engine. ![]() Given that in today's crazy property market you may be hoping to get a buyer to fork out hundreds of thousands of pounds for your pad, it makes good sense to present it nicely. But the current boom won't last forever, and in parts of the north in particular, it has barely got started. Perhaps agents think they can get away with a few shoddy snapshots in today's market, where desperate buyers will pay over the odds for anything with a roof, especially in London and the south-east. With this £174,950 two-bedroom cottage in Sedbergh, Cumbria, it's a case of guess which property in the village is actually for sale. This £190,000 flat in Folkestone may well benefit from large rooms with high ceilings, but you have to take that on trust because there are no interior shots. ![]()
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